| MACROKNOW NEWS
RELEASE |
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Macroknow Inc. Deploys Its
Internet Hub Of Corporate Decision Services For Decision-Makers.
New and Planned Internet-Ready
Services Provide Advanced Solutions and "Best" Strategies Using Expert Systems,
Decision Analysis, Litigation Analysis, Advanced Project Evaluation and Review, Optimum
Debt Financing Analysis, Option Pricing Analysis, Capacity Expansion Analysis, Advanced
Inventory Analysis, etc.
TORONTO, December 2, 1998 — Macroknow
Inc. announced today the deployment of its Internet Hub of Corporate Decision Services for
Decision-Makers. The Hub consists of on-demand services that aim to complement and enhance
the decision analysis capabilities that are at the disposal of professionals, business
owners, and senior managers. The services are ideal for managers who need:
- To explore and solve tough decision
situations using the appropriate leading-edge decision technology;
- To communicate electronically their
high-quality solutions to other managers, employees, investors, bankers, suppliers,
customers, the public relations department, the legal department, outside counsel, etc.;
and
- To do 1 and 2 above efficiently,
cost-effectively, and reliably over the Internet.
The customers the Macroknow Hub intends to
serve include:
- Business owners of small and medium-sized
companies
- Senior managers and department heads
- Risk managers at banks or insurance
companies
- Public relations departments
- Law firms and outside counsels
- Contract negotiators, arbitrators, and
mediators
- Brokers, bidders, buyers, and sellers
- Investors
- Consultants
- Financial and scenario analysts
- Market researchers
- R&D managers and technology analysts
- Planers and designers
- Industrial and construction engineers
- Health management administrators and
physicians
- Public policy makers
- Government organizations.
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"Many business owners and senior
managers in growing businesses need extremely easy and inexpensive access to the superior
tools of decision analysis. The Macroknow Hub serves precisely this need." said Dr.
Edward Ayoub, CEO of Macroknow Inc.
The Hub, which is accessible to everyone
over the Internet, offers:
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Elegant
Simplicity. The Hub
reduces the most powerful quantitative techniques for managerial decision making to simple
fill-in-the-blanks order forms. All the techniques are illustrated with teaching
examples. Clear, neat, and simple instructions show how to get started, how to specify the
decision problem, and how to select a service level. The Hub's approach is an elegant
equalizer. Whether the decision analysis involves a simple decision tree or sophisticated
Monte Carlo-based Expert System simulations, the interface is a simple list of
essential input. Managers are thus able to focus on the primary information that is
needed to solve many problems in the important categories of decision making. |
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Aggressively
Priced Decision Power. Many owners and managers do
not use superior techniques because these often require a high-priced, full-time
infrastructure to operate. Highbrow tools are considered exotic luxuries for rich and
large corporations. But superior highbrow tools are often absolutely vital for
the proper analysis of business, financial, operating, and market risks. At the other
extreme, many believe that bigger is better, that complexity requires large-scale
computing facilities. The Hub aims to solve successfully many of these problems. Managers
and professionals should be able to access, and immediately benefit from, a wide range of aggressively
priced leading-edge analyses, such as: |
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- Decision Analysis* for determining the
"best" strategy for managing risks
- Expert System Analysis* where know-how in
the form of rules can be used to automate the solution of problems in many categories
- Advanced Project Evaluation and Review**
- Optimum Debt Financing Analysis**
- Litigation Decision Analysis**
- Event Tree, Fault Tree, and Reliability
Analyses
- Tactical/Strategic Marketing Forces Analysis
- Option Pricing Analysis
- Capacity Expansion Analysis
- Advanced Inventory Analysis.
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High Performance
Decision Making. The Hub's objective is to give
managers who want to do good work the huge intellectual advantage that is needed
in high performance decision making. The benefits from the Macroknow Hub can be especially
high when |
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- The manager's decision or system is vitally
or critically important to the performance, quality, reliability, effectiveness, or
survival of the firm's operation, and
- The manager must assess, plan for, and
prepare for both expected rewards and potentially serious decision outcomes or system
failures.
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Three service levels are
offered: Silver (US$100), Gold (US$500), and Platinum
(US$1,500). All deliverables are clearly spelled out. The Gold and Platinum service levels
typically offer advanced sensitivity analyses. These are extremely useful when
managers have to deal with complexities or uncertainties and need to find out how outcomes
can vary with changes in assumptions or probabilities of occurrence. The quantitative and colorful
graphical results, including all requested sensitivity or specificity analyses, are
hosted in private websites on
the Internet. Only Macroknow customers or those they authorize can access the private
websites. The websites are designed to enhance the managers' ability to communicate
high-quality decisions to other managers, employees, investors, bankers, suppliers,
customers, the public relations department, the legal department, outside counsel, etc. |
About Macroknow
Macroknow Inc., is a web-centered corporation that is focused on
- Creating and developing custom and
proprietary Internet-based intellectual assets, with emphasis on electronic content;
- Developing and deploying sophisticated
Internet-ready information services, decision analysis services, and on-demand educational
services; and
- Publishing and distributing electronic books
and other electronic content.
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