Macroknow Intellectual Intelligence

THE STREAM OF THOUGHT
2009 IN REVIEW
TOPIC OF THE YEAR: BANKERS

THE STREAM OF THOUGHT
2001-2009 IN REVIEW

WHAT WAS ON PEOPLE'S MIND DURING 2001-2009?
HIGH AWARENESS AND HIGH ATTENTION ISSUES – BY WEEKDAY

7th Anniversary Of
9/11
The Seizure by the U.S. Government of Fannie Mae and Freddie Mac, Threats from Hurricanes Gustav and Ike, and Serious Financial Troubles in the U.S. Diffused the Propitious Opportunity for Catastrophic Terrorism on the 7th Anniversary of 9/11. But Danger Still Lurked.

AN ANIMATED THREAT ASSESSMENT
DETECTING ATTACKS BEFORE THEY OCCUR

Tracking History As It Unfolds
Awareness/Attention, Emotions/Feelings/Irrationality, and Threat Assessment Indexes/Charts

COMING SOON
Wanted: A U.S. President Most Attuned to People's Concerns

ASSESSING PRESIDENTIAL CANDIDATES AS COMMERCIAL BRANDS

Tracking History As It Unfolds/Analyzing Brands
Desires/Aversions/Powers, High Awareness/High Attention,
Emotions/Feelings, Mood, Love/Hate, Irrationality Indexes/Charts

2008
U.S. PRESIDENTIAL ELECTION

CAUCUSES AND PRIMARIES

WHAT WAS ON PEOPLE'S MIND?

Tracking History As It Unfolds
Desires/Aversions/Powers, High Awareness/High Attention,
Emotions/Feelings/Irrationality Indexes/Probabilities/Charts

CLIMATE CHANGE

GLOBAL IMPACT OF THE UN IPCC REPORT "CLIMATE CHANGE 2007: THE PHYSICAL SCIENCE BASIS" ON PEOPLE'S STATE OF MIND

WORKING GROUP I OF THE INTERGOVERNMENTAL PANEL ON CLIMATE CHANGE (IPCC) ANNOUNCED IT ADOPTED THE SUMMARY FOR POLICYMAKERS OF VOLUME ONE OF "CLIMATE CHANGE 2007" IN PARIS ON 2-FEB-07.

WHAT WAS THE IMPACT OF THE ANNOUNCEMENT AND OTHER COMPETING EVENTS ON PEOPLE'S STATE OF MIND WORLDWIDE?

Five time periods are compared: ±1 day; ±30 days; ±90 days; ±365 days.

THE BUSINESS CYCLE

THE BOOM/BUST CROSSOVER
ON 9-OCT-07

BOTH THE DOW AND THE S&P HIT RECORD HIGHS ON 9-OCT-07. WHAT WAS ON PEOPLE'S MIND PRE/POST THE CROSSOVER?

Psycho-Market Analytics - Key Findings
Desires, Aversions, Powers, Emotions, Feelings, and Irrationality Indexes/Charts

PEOPLE'S STATE OF MIND PRE/POST THE IOWA CAUCUSES ON 3-JAN-08

WHY DID OBAMA AND HUCKABEE WIN AND CLINTON AND McCAIN, THE ESTABLISHMENT CANDIDATES, LOSE?

Psycho-Political Analysis - Key Findings
Desires, Aversions, Powers, Emotions, Feelings, and Irrationality Indexes/Charts

THE CENTRAL BANKS' BAILOUT OF SHORT-TERM FUNDING MARKETS
ON 12-DEC-07
WHAT FORCED THEM TO INTERVENE?
DID THEY SUCCEED?

THE SUBPRIME MORTGAGE MELTDOWN - PART ONE

Psycho-Political Analysis - Key Findings
Desires, Aversions, Powers, Emotions, Feelings, and Irrationality Indexes/Charts

MACROKNOW TOPIC OF THE YEAR

WHAT WAS ON PEOPLE'S MIND ─ WORLDWIDE?
WHAT CAPTURED THEIR ATTENTION?
HOW DID PEOPLE FEEL?

CAPITALISM

ARITHMETIC
or "CALCULATIVE THINKING"

MONEY

DECEIT

SCIENCE

RELIGION

GOOD

EVIL

IRRATIONAL EXUBERANCE

MEGA MERGERS, CORPORATE DOWNSIZING, STOCK MARKET RECORD HIGHS, AND THE RISK OF GLOBAL RECESSION
18-MAR-07 AND 31-MAY-07

HOW DID PEOPLE FEEL?
WHAT WAS THEIR EMOTIONAL STATE?
HOW IRRATIONAL WERE THEY?

NICOLAS SARKOZY

HOW DID HE WIN THE FRENCH PRESIDENTIAL ELECTION?
6-MAY-07

Emotions/Feelings/Irrationality Indexes/Charts

NEOCON INTENTIONALITY

NOTHING BUT MALICE

ORIGIN, NATURE, STRUCTURE OF NEOCON STRATEGY

Desires/Aversions/Powers, High Awareness/High Attention, Emotions/Feelings/Irrationality Indexes/Probabilities/Charts

IRRATIONAL EXUBERANCE

CORRELATIVE WITH MOVEMENTS OF THE DOW JONES INDUSTRIAL AVERAGE
19-MAR-07 AND 21-MAR-07

HOW DID PEOPLE FEEL?
WHAT WAS THEIR EMOTIONAL STATE?
HOW IRRATIONAL WERE THEY?

GLOBAL MARKET "CORRECTION"
SHANGHAI – NEW YORK
27-FEB-07

WHAT WAS ON PEOPLE'S MIND AROUND THE WORLD?
HOW DID PEOPLE FEEL?
WHAT DID PEOPLE FOCUS THEIR ATTENTION ON?
WHAT WERE THEIR TOP DESIRES AND AVERSIONS?
WHAT WAS THE IMPACT OF GLOBAL ECONOMIC UNCERTAINTY ON GLOBAL SECURITY?

Awareness/Attention, Desires/Aversions/Powers, Emotions/Feelings/Irrationality, Economic Uncertainty/Destructive Potential/Terrorism Alert Indexes/Charts

WEEKDAY WORLD ISSUES
DISTRIBUTION OF GLOBAL HIGH AWARENESS/HIGH ATTENTION BY DESIRES, AVERSIONS, AND POWERS

LAST WEEK - ALL WEEKS SINCE 1-JAN-07

Advertising/ Public Relations/Corporate Communications/Government Affairs

MI2 EARLY WARNING SYSTEM

MI2 GLOBAL SECURITY ALERT

GLOBAL TERRORISM ALERT
ANIMATION - THREAT ASSESSMENTS AND CORRELATIVE WORLD EVENTS
EMOTIONS, FEELINGS, AND IRRATIONAL EXUBERANCE WORLDWIDE

Macroknow publishes business indexes and vital intelligence about what's on people's mind – worldwide:

Macroknow Intellectual Intelligence (MI2) is the Web-based system that Macroknow uses to produce and publish the business indexes and the intelligence. Macroknow flagship publications include Much Mind and Mind Chronicle.

While stock markets value shares, Macroknow measures and analyzes what people are thinking in terms of what they value most and least – every day, on a global scale.

People desire more freedom, more good, more truth, more money, and more justice. They desire less slavery, less evil, less deceit, and less debt. The desires can be facilitated or obstructed by powers – corporations, economic institutions, social institutions, science and technology, religion, the law –, and world events.

What people feel and think and why reflect and affect world events and economic uncertainty; and high levels of economic uncertainty can be exploited for Good or Bad, including terrorism.

The business success and security of organizations depend on knowing and understanding what people's thought variables are, the intensities of the thought variables, their correlations, their probabilities, and, most important, their business, intelligence, and security meanings – especially the constructive and destructive factors, the business opportunities and threat warnings, and the security alerts that require immediate executive attention.